Upon returning home to the U.S. after competing in the 2008 Beijing Olympics, Michael launched the Michael Phelps Foundation and embarked upon an eight-city tour across the country to share his Dream, Plan, Reach message with Boys & Girls Clubs of America members.
In 2009, along with the help of KidsHealth.org and Michael Phelps Swimming, we developed our signature program, im, named for Michael’s signature event the Individual Medley. im is a water-safety, wellness, and goal-setting program for Boys & Girls Clubs of America members and Special Olympics International athletes.
In 2010, Michael joined fellow Olympians Ross Powers, Lenny Krazelburg, Seth Wescott and Daron Rahlves and launched the Level Field Fund, a grant-giving program that provides funding for uniquely talented athletes in need of financial support. We helped to establish a swimming-specific program within the fund to directly support swimmers in need of financial assistance.
In addition, we worked to organize Caps for a Cause, to aid the fundraising efforts of other non-profit organizations committed to bolstering growth of the sport and/or encouraging children to live healthy, active lives. Through an application process, these organizations can apply to receive an authentic Michael Phelps signed swim cap to offer during their silent or live auctions. We have helped raise over $60,000 for nonprofits that share our mission.